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A trade show is an opportunity for you to meet and greet a whole new group of potential customers in one place in a managed period of time.

The challenge is in your competition and I am not referring to other companies that sell the same product you do. It is your competitors for attention and you will never have a harder environment in which to make yourself stand out. Every one is “polluting your environment with a visual cacophony so intrusive that it makes it very hard to rise above the noise.

But there are a few tips and its not about spending a lot; its about spending it right.

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Have you ever thought about changing the colour of your car but hesitated because your thoughts go to a devaluation associated with “not original” paint?

Now you can do just that with no fear. It’s a process called vinyl wrapping and in recent years; quality of materials has improved so significantly that with a good installer it’s hard to tell the difference between paint and vinyl.

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Email: brian@gobpi.ca